![]() Using this technique, however, allows you to identify new competitor keywords by parent topic – in the above example, how to choose a domain name – as well as dozens or even hundreds or relevant, semantically related keywords at the same time, allowing you to do what Moz has done, which is target many different relevant keywords in a single article. More than 1,000 keywords in a single article! Each individual keyword has accompanying volume data, meaning you can see new potential keyword ideas and their approximate search volume in the same table – very handy.Ĭonventional SEO wisdom might suggest targeting each specific keyword with a separate page or article, and you could certainly take that approach if you have the time and resources for such an ambitious project. You can search by keyword or URL, filter results by geographical area or country, specify different match types for PPC keywords, and examine domain analytics data for entire sites.Īs you can see in the image above, one of Moz’s articles – a Whiteboard Friday video focusing on how to choose a domain name – has decent enough traffic, but look at the number of keywords this article ranks for (highlighted in blue). Our next competitive intelligence tool is SEM Rush, an impressive suite of keyword research tools that can help you identify competitor keywords quickly and easily. RELATED: The 5-Step Competitor Keyword Analysis (+Template!) 3. It has, however, given us an excellent starting point for further research. When it comes to competitive keyword research, BuzzSumo doesn’t offer a great deal of keyword-specific data. Armed with this knowledge, we can use the URL of that article in another keyword tool to examine which specific keywords CMI’s most popular article contains. The top result – 50 Best Social Media Tools From 50 Most Influential Marketers Online – is far and away the most popular article published by CMI within the past year with more than 10,000 shares, twice the share volume of the second-most popular article. In the example search below, I entered “SEO” as my initial query – an incredibly broad term with millions of potential results. But what about smaller, independent sites that are also doing well? If you run an SEO blog or publish SEO-related content, you almost undoubtedly already know that Moz is among your most fierce competitors. They produce excellent content, develop their own suite of awesome tools, and also lay on a pretty great annual conference, too. (And no, BuzzSumo didn’t pay me to say that.) For content marketers, it’s pretty much the perfect tool for competitive analysis, and one of BuzzSumo’s strengths is identifying potential competitors you may not have been aware of.įor example, most digital marketers are familiar with Moz. We’ve talked about BuzzSumo numerous times in the past, and that’s because it’s awesome. CSV files for easy uploading to your Google Ads or Bing Ads account (which you can do directly within WordStream Advisor, too), making the Free Keyword Tool an excellent launch point for further competitive intelligence research. In this example, our results are displayed in descending order based on Opportunity Score, a unique metric proprietary to WordStream’s Free Keyword Tool. How can we use WordStream’s Free Keyword Tool to find competitor keywords? Just enter a competitor’s URL into the tool (instead of a search term) and hit “Search.” For the sake of example, I’ve chosen to run a sample report for the Content Marketing Institute’s website by entering the URL of the CMI website into the Keyword field, and I’ve restricted results to the United States by selecting it from the drop-down menu on the right: One of the best ways to find competitor keywords (if we do say so ourselves) is by using WordStream’s Free Keyword Tool. Here are the tools we’ll be covering in this round-up:Īnd don’t miss our post on how to do competitor keyword analysis! 1. The 8 best tools to find competitor keywords Here are eight competitor keyword research tools and tactics you can use to find competitor keywords, so you can keep up with the Joneses (or leave them in the dust). So how do you actually find those keywords that your competitors are targeting in their paid and organic search campaigns? Competitive keyword analysis is one of the most effective ways to compete in a crowded space and gain a crucial advantage over other businesses in your industry.
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